The I.C.E. St. Moritz
The coolest (and coldest) concours in the world
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The Spark of Ice That Ignited the Engine of Passion
When does a groundbreaking idea take shape? Often, it begins much earlier than expected, fueled by sparks of inspiration that disrupt norms, redefine ambitions, and set new paradigms into motion. Such was the case for The I.C.E. St. Moritz, an event that fuses elegance, engineering, and the breathtaking beauty of nature.
Its origins trace back to the mid-1980s, but the story truly begins with the unique bond between St. Moritz and the winter magic of its frozen lake. This idyllic Alpine town, with its blend of exclusivity, luxury, sport, and timeless beauty, had already established itself as a stage for unforgettable events. One of the most iconic of these was the **Cresta Run**, a daring skeleton race that has drawn adventurers to St. Moritz for over a century. To celebrate the centenary of this remarkable sporting tradition in January 1985, a group of British participants, led by Scotsman Keith Schellenberg, added a bold new chapter to the story. They drove their vintage Bentley tourers across the frozen expanse of the lake, creating an unforgettable scene that would lay the foundation for something extraordinary.
An Alpine Wellness Escape
Among those witnessing this spectacle was Marco Makaus, a visionary in the world of luxury automobiles. The sight of those iconic vehicles gliding over the ice sparked something profound in him. The juxtaposition of vintage elegance against the stark white of the frozen lake, the contrast between roaring engines and the serene stillness of winter—this unique tableau captured his imagination.
For Makaus, this was more than a fleeting moment; it was the seed of an idea that would grow into a celebration of art, engineering, and the thrill of winter. His vision was clear: to transform this ephemeral beauty into a grand event, bringing together lovers of classic cars, design, and lifestyle for an experience unlike any other.
The Journey to I.C.E.
The road to realizing Makaus’ dream was long and filled with challenges. Over decades, discussions unfolded with local authorities, international partners, and stakeholders in St. Moritz. Early supporters, such as the St. Moritz municipality and the renowned Badrutt’s Palace, recognized the potential and lent their backing. Together, they worked to bring this unique blend of art and automobiles to life.
Finally, the dream materialized in the form of The I.C.E. (International Concours of Elegance) St. Moritz, a cultural and lifestyle event set against one of the most unconventional and breathtaking backdrops imaginable: the frozen lake of St. Moritz.
Elegance on Ice: A Unique Experience
Each February, as winter wraps the Alps in its icy embrace, St. Moritz transforms into an open-air playground for collectors, car enthusiasts, and design aficionados. For one weekend, the lake becomes a stage for the world’s most exquisite classic cars, combining static displays with dynamic exhibitions. These vehicles, masterpieces of design and engineering, glide across the icy surface in a celebration of innovation, history, and beauty.
The event is not merely a car show; it is an experience. Attendees bask in the unique ambiance of “Icestyle,” where sophistication meets a relaxed Alpine charm. With warm piano melodies drifting through the crisp air, luxurious drinks served by the lake, and an eclectic mix of participants ranging from gentlemen drivers in ushankas to high-society fashionistas the event exudes both exclusivity and inclusivity.
More Than Machines: Works of Art
Each car showcased at The I.C.E. is a piece of history, a testament to the creativity and craftsmanship of a bygone era. These vehicles are milestones of the 20th century, blending aesthetic brilliance with technical innovation. To see them together, on such a fleeting and ephemeral stage, is a privilege few can claim.
Beyond the cars, St. Moritz itself plays a starring role. Known as the cradle of winter tourism, the town offers unparalleled cultural richness, from its luxury shopping streets to world-class galleries and museums. The synergy between the artistic atmosphere of St. Moritz and the mechanical artistry of the cars creates a harmony that is both inspiring and unforgettable.
For one weekend, the famous Engadine resort is transformed into an open-air playground to the delight of collectors, car lovers, design and lifestyle enthusiasts. A unique mix of static displays and dynamic activities, with classic cars being showcased and driven on the frozen surface and with the unique vibes of a glamourous yet “down-to-ice” Concours d’Elegance.
We call it “Icestyle”.
The I.C.E. is not just about cars; it’s about people. It is a melting pot where collectors meet enthusiasts, where designers mingle with spectators, and where strangers become friends over shared passions. This unique event embodies the lifestyle that defines St. Moritz—where luxury, sport, and culture converge to create something magical.
The I.C.E. St. Moritz is more than an event; it’s a celebration of elegance, passion, and the timeless allure of winter. Whether you are a collector, a car enthusiast, or simply someone seeking a unique experience, this weekend promises memories that will linger long after the ice has melted.
Mark your calendar for this unparalleled celebration of automotive artistry and Alpine charm. Come and witness the spark of ice that continues to ignite engines and imaginations, year after year.
Where the road ends… the journey of emotion begins
Contact Information
Addres : Lake St. Moritz 7500 St.Moritz, Switzerland
The event takes place on the frozen Lake St. Moritz, just a short walk from the town center.
Check-in: •Saturday: 10:00 AM – 4:00 PM (Static displays, dynamic exhibitions, and Concours d’Elegance)
•Sunday: 10:00 AM – 3:00 PM (Dynamic demonstrations and award ceremonies)
Contact: Phone: +41 912212 376 | Email:info@theicestmoritz.ch
Follow Us: Instagram: @theicestmoritz | Facebook:
Getting Here:
St. Moritz is easily accessible by various means of transport:
•By Train: The scenic Rhaetian Railway (RhB) connects St. Moritz to major Swiss cities and neighboring countries. The journey via the Glacier Express or the Bernina Express is an unforgettable experience in itself.
•By Car: Drive through breathtaking Alpine roads. St. Moritz is well-connected via highways and mountain passes. Winter tires are recommended during snowy months.
•By Air: The nearest international airports are Zurich (ZRH) and Milan Malpensa (MXP). From there, private transfers, car rentals, or train journeys can take you to St. Moritz. Private jets can land at the nearby Engadin Airport, just 10 minutes away from St. Moritz.
Once in St. Moritz, local taxis and shuttle services ensure seamless transportation to the event venue at the frozen lake.
Inspired? Check out another list of great things to do!
Olympia Bobrun St. Moritz
Jungfraujoch: A Journey to the Top of Europe
Glacier Express: The Scenic Alpine Journey
Trois Pommes in St. Moritz
Shopping at Palace Galerie St. Moritz
Trois Pommes in St. Moritz
Thanks for joining us on our journey!
Thanks for joining us on our journey! We’re Day & Nicole, an adventurous mother-daughter duo who thrive on exploring the world and creating unforgettable lasting memories. Whether it’s the scent of fresh mountain air, the taste of local cuisine, or the warmth of a cozy hotel, we love experiencing every corner of life together.There’s nothing we love more than being on the move, we’re always ready for the next wild adventure.
Through our travels, we aim to inspire others by sharing our personal stories and honest reviews of the incredible places we stay. From luxurious retreats to charming hideaways, we’re here to help you discover destinations that will spark your own sense of adventure.
With a passion for photography, we capture every moment to share through this blog. From breathtaking hotels to unique experiences, we’re here to bring you along as we see, feel, and explore it all. Let’s turn every trip into a story worth telling!
